Illustrated hand-lettered wordmark and monogram for Pavé Niteo, A$AP Rocky's fine jewellery brand.
Pavé Niteo sits where hip-hop royalty meets heirloom craft. The wordmark was drawn entirely by hand — each letterform encrusted with pavé bead detailing, draped in chain, framed within an ornate cartouche that references the weight and ceremony of fine jewellery. Alongside it, an illustrated monogram built from the same vocabulary: acanthus scrolls, gem settings, and a sword cutting through — artefacts that belong on a signet ring, not a screen.
No typefaces. No shortcuts. Every line drawn.
Started on paper, the way it should. The letterforms went through multiple rounds of exploration before settling into something that felt inevitable — which is always the goal with logotype work.
