Royal Chess Mall brings to fore the exquisite craftsmanship of the artisans of India. It traces its origin back to the small city of Amritsar, India wherein the narrow streets of the small town, live the greatest chess artisans of the world.
What was started as a small shop has now evolved into a full fledged global chess brand catering to the demands of chess lovers across the globe.

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The challenge was to create a mark featuring the competitive aspect of Chess. As there are a plethora of logos and symbols made on chess, here's a unique take with the king in negative space, the whole shape looking like an imperial crown directed toward the target audience primarily belonging to the west.